Every aspect of our mission to make travel special begins with customer research. It’s that research that makes us so expert at matching onboard sales stock to passenger profiles.
For example, one of our most fundamental discoveries has been that low-cost airlines don’t necessarily carry low-spending passengers. Insights like this put us well ahead of the game – and make us the only inflight retailer consistently delivering profits to low-cost carriers.
But of course there’s more to inflight sales than choosing stock. More and more airlines look to us to help with every aspect of this service – from deciding what goes on the trolley to ensuring that the right products get to the right aircraft at the right time.
Put all this insight, logistics, administration and performance management together with Alpha’s enormous buying power, and the commercial benefits to our partners are obvious. To find out how you could share in those benefits, get in touch now.
