Fashions are led by world class brands like Chanel, Lancôme, Givenchy and Gucci. It takes flair and imagination to present these brands to their fullest effect – qualities that Alpha’s team has in abundance.
We’re committed to bringing the biggest names on the high street into our stores. At Manchester Airport, for example, MAC’s make-up artists bring visual theatre to our Alpha Airport Shopping stores. And we’re just as sharp at spotting the next big things in fashion, which is why Smashbox – the hit cosmetics range from the great-grandsons of Max Factor – chose Alpha for their first retail concession.
