Each of our stores offers a carefully tailored range of products, informed by extensive customer research. That’s why no two Alpha stores are exactly the same – because no two airports are the same.
One of our most fundamental findings, for example, was that low-cost airlines don’t necessarily carry low-paying passengers. Indeed, those passengers are often keen to add frills to their no-frills flights. So the relevant Alpha stores offer exactly what those customers are looking for.
Our understanding of the travelling customer is unrivalled, as is our ability to respond to the unique, and dramatic, fluctuations of airport traffic. And most important of all, of course, our people are dedicated to making travel special for every single customer.
